Review Vacancy

Date Posted: 09/01/21
Applications Due: 10/01/21
Vacancy ID: 90724

Position Information

AgencyEmpire State Development, NYS

TitleBrand Strategy Manager - Erie Canal Harbor Development Corp.

Occupational CategoryOther Professional Careers

Salary GradeNS

Bargaining UnitOSU - Operational Services Unit (CSEA)

Salary RangeFrom $65000 to $72000 Annually

Employment Type Full-Time

Appointment Type Permanent

Jurisdictional Class

Travel Percentage 0%


Workweek Mon-Fri

Hours Per Week 37.5


From 9 AM

To 5:30 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? No


County Erie

Street Address 95 Perry Street

City Buffalo


Zip Code14203

Job Specifics

Minimum Qualifications EDUCATION & REQUIREMENTS:
• Education Level Required: Bachelor’s Degree in Marketing, Business Administration, Hospitality, or related degree.

• Equivalent Experience:
8+ years of professional experience in a brand strategy capacity with management level experience.
Proven track record of launching and driving campaigns that have built momentum for a brand’s awareness and customer acquisition.

• Knowledge Desired:
Ability to multi-task in a fast-paced environment with public interaction.
Exceptional leadership/people skills, as well as strong planning and decision-making skills.
Dynamic self-starter with entrepreneurial spirit who can think strategically, with imagination, and possesses a good sense of humor with the ability to challenge and inspire.
Detail oriented with strong organizational, project management, and communication skills.
Passion for delivering meaningful social impact while simultaneously generating business results.

Duties Description BASIC FUNCTION:
Responsible for leading ECHDC’s brand strategy and experiential placemaking for the Buffalo Waterfront, Canalside and Outer Harbor brands. Internally: Develop the brand’s mission and execution strategy, Manage brand standards and usage guidelines, and work with the team across disciplines. Externally: Manage contracts to ensure the successful growth of the brands, Advocate for local and national collaboration opportunities, and work with community partners to build the brands within the framework of the Empire State Development (Regional) and Visit Buffalo Niagara (WNY) tourism strategy.

•Develop brand strategy and manage execution via partners and vendors at ECHDC waterfront properties
•Create a framework for partnerships, sponsorships and collaborations with local and national brands
•Develop and implement Canalside’s “Erie Canal 2025” celebration (Erie Canal Bicentennial)
•Manage Buffalo Waterfront Events & Concessions, Website, Branding and other Experiential Placemaking contracts
•Develop and grow partnerships with Explore-n-More Children’s Museum, Buffalo Heritage Carousel, Buffalo Naval & Military Park and Longshed tenants
•Work with internal staff to ensure brand standards are included in design, operations and maintenance projects
•Manage community outreach and ECHDC Advisory Groups
•Liaison with I Love NY, Visit Buffalo Niagara, Canal Corporation and other entities to maximize brand exposure
•Assist with press releases and corporation events related to the Subsidiary
•Special projects as assigned

Position expected to work onsite and/or remote consistent with NYS and ESD guidelines and needs.

Additional Comments comprehensive benefits package


Some positions may require additional credentials or a background check to verify your identity.

Contact Information

Name Donna Knief

Telephone N/A

Fax N/A

Email Address


Street 633 Third Avenue

City New York

State NY

Zip Code 10017


Notes on ApplyingSend resume to, indicating job title in subject line and salary requirement in email body