Review Vacancy
TitlePublic Information Specialist 2 (Digital Content) - New York City - Manhattan
Occupational CategoryOther Professional Careers
Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)
Salary RangeFrom $86681 to $109650 Annually
Duties Description The New York State Department of Labor’s Communications team is looking for a Public Information Specialist 2 (Digital Content) who has experience interacting with the news media, has exceptional writing and proofreading skills, and can simultaneously manage several projects on tight deadlines. The ideal candidate has experience with crisis communications and brand management, identifying opportunities for organizational amplification, and thrives under pressure.
If you have experience working with the news media and strong writing skills, creative ideas, and a passion to help New Yorkers, we want to talk to you.
Standard Duties:
• In coordination with the communications management team, respond to media inquiries and protect the DOL brand.
• Write impactful news releases, speeches, and talking points as assigned.
• Identify opportunities to amplify the DOL brand.
• Pitch story ideas to news outlets.
• Help manage news conferences and other live events across NYS.
• Develop and maintain solid relationships with news outlets.
Minimum Qualifications Seven years of experience* in public relations, social media, and digital communications.
*Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, of experience respectively;
OR one year of experience as a Public Information Specialist 1 (Digital Content).
Preferred Qualifications:
• Ability to initiate and maintain relationships across a diverse set of stakeholders.
• Experience working with local and national media outlets.
• Proven work experience developing and delivering informative, well-written messaging.
• Excellent creative and institutional writing skills for news releases, video scripts, and executive speeches.
• Strong organizational skills and the ability to prioritize a busy workload to meet tight deadlines.
• Exceptional customer service skills.
• NYS government experience a plus.
Additional Comments Position specific job duties may include occasional altered work schedule or job assignments which require availability and willingness to work occasional evenings and/or out-stationed assignments.
Candidates with no previous state service will begin at the starting rate of the salary range listed above.
Additional location pay is available for the following counties: Bronx, Kings, Nassau, NYC-Manhattan, Queens, Richmond, Rockland, Suffolk, and Westchester, Dutchess, Orange, and Putnam.
If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov.
Telecommuting can be discussed during the interview.
NYS Department of Labor does not participate in E-Verify and does not sponsor visa applications.
Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States.
Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.
We offer a comprehensive benefits package, including:
•13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
•Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
•Choice of several affordable and competitive health insurance plans
•Dental and vision insurance plans at no additional cost
•Membership in the NYS Employee’s Retirement System
•NYS Deferred Compensation Investment Plan
•Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
•Eligibility to apply for tuition reimbursement for qualifying employees and courses
•Paid Parental Leave
Our mission is to provide outstanding services to our customers - the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York’s businesses. We empower and protect New York’s workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us
DOL is committed to fostering employee engagement and work-life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work-week, and not to exceed 4 days per two-week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce.
Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.
Some positions may require additional credentials or a background check to verify your identity.
Fax EFax: 5184742871@fax.ny.gov
Email Address YourDOLJourneyIsHere@labor.ny.gov
Address
State Office Campus, Building 12
Notes on ApplyingQualified candidates should copy the below web address into your browser to complete the online application for the Department of Labor.
https://on.ny.gov/apply2dol
Vacancy: 220187
Title: Public Information Specialist 2 (Digital Content)
Location: New York City - Manhattan
Please submit a resume and cover letter demonstrating how you meet the minimum qualifications. To award the proper credit for work experience, resumes must include month and year for start and end dates. If any experience is less than full time you must indicate the average number of hours worked per week. It is essential to clearly describe qualifying education and experience when applying; vague or incomplete information may lead to disqualification.
Unofficial transcripts and/or other documents will be required for certain positions as indicated in the minimum qualifications.
All documents must be received by: 7/31/2026
Upload all documents as unlocked and accessible files.
If experiencing difficulties with the above link, please contact:
YourDOLJourneyisHere@labor.ny.gov
Candidates from diverse backgrounds are encouraged to apply. Department of Labor is an Equal Opportunity/Affirmative Action Employer committed to ensuring equal opportunity for persons with disabilities and workplace diversity.
New York State (NYS) is an equal opportunity/affirmative action employer. NYS Law prohibits discrimination because of age, race, creed, color, national origin, sexual orientation, military status, sex, disability, predisposing genetic characteristics, marital status, domestic violence victim status, carrier status, gender identity or prior conviction records, or prior arrests, youthful offender adjudications or sealed records unless based on a bona fide occupational qualification or other exception.
If you are a person with a disability and wish to request that a reasonable accommodation be provided for you to participate in a job interview, please contact: Department of Labor, Attn: Director, Office of Diversity, Equity, Inclusion, and Access (ODEIA), Building 12, Albany, NY 12226 (Phone (518) 457-1984 and/or fax (518) 485-2575).