Review Vacancy
Occupational CategoryOther Professional Careers
Bargaining UnitM/C - Management / Confidential (Unrepresented)
Salary RangeFrom $150000 to $175000 Annually
Minimum Qualifications Basic Qualifications:
Bachelor’s degree in marketing, communications or relevant field and a minimum of 7 years of executive-level experience in customer/client relations, marketing and/or public relations. Preference may be given to candidates with a Master’s degree in a relevant field.
Preferred Qualifications:
The ideal candidate will have superior leadership ability in driving marketing functions within a large organization. Candidate must demonstrate outstanding communication, problem-solving capabilities, and ability to articulate ideas through various methods of communication.
Duties Description The New York State Insurance Fund (NYSIF) is seeking an experienced professional to serve as the agency’s Chief Marketing Officer. This position will be responsible for leading the development and implementation of comprehensive marketing strategies that effectively position NYSIF as a competitive force in the marketplace and an industry leader in price, quality, and customer service. Reporting to the Deputy Director, the Chief Marketing Officer will direct, oversee, and coordinate the Customer Experience, Customer Service, Public Information, and Media and Publications offices in providing marketing leadership and implementing the strategic vision of the organization.
Responsibilities include, but are not limited to:
• Work collaboratively with business leadership to create and communicate vision, strategy, image and brand message across all levels of the organization and to external stakeholders.
• Oversee development, production, and distribution of all marketing and communications, including on-line content and materials.
• Work closely with business leadership to ensure the brand identity and positioning is consistent across organizational communications.
• Assist in the transformation and marketing of processes or programs that highlight, communicate and implement a customer-centric approach.
• Advise senior management on various marketing strategies including media and external communications content.
• Develop strategies to increase market share, create brand awareness and enhance customer relationships.
• Stay abreast of and interpret market and industry trends, competitive analysis, and marketing, communications, and business development analytics.
• Monitor and analyze the effectiveness of marketing campaigns. Track results and conduct post-campaign ROI analysis and reporting.
• Serve as strategic communications consultant and proactively provide counsel and advice.
Additional Comments The selected candidate must be a New York State resident or willing to relocate.
Some positions may require additional credentials or a background check to verify your identity.