Review Vacancy
AgencyEmpire State Development, NYS
TitleSocial Media & Digital Content Manager-Temp (Ref#SJ089)
Occupational CategoryOther Professional Careers
Salary RangeFrom $62400 to $72000 Annually
Minimum Qualifications EDUCATION & REQUIREMENTS:
Education Level required: Bachelor’s Degree is required; a Bachelor’s Degree in Marketing, Communications, Digital Media or other relevant studies preferred.
Relevant experience required:
• 3+ years professional experience in social media, digital marketing, or digital content roles;
• Ability to excel in a fast-paced environment with simultaneous responsibility for multiple projects;
• Ability to complete assignments and produce high-quality work on short notice;
• Exceptional writing, editing, and research skills; must have a mastery of the English language and grammar;
• Strong understanding of writing for a marketing campaign;
• Good eye for design and quality photography; ability to resize and crop images;
• Expertise in Facebook, Instagram and LinkedIn best practices;
• Understanding of paid social media units and A/B testing strategies;
• Experience optimizing content for the mobile web and social media;
• Strong project management skills with experience supervising and editing work of digital vendors and junior staff;
• Ability to excel in a fast-paced environment with simultaneous responsibility for multiple projects;
• Experience using CMS tools;
• Understanding of SEO best practices for digital content creation;
• Passionate about and keeps up with the latest social media, pop culture, and tech trends
Relevant experience preferred:
• Strong knowledge of New York State vacation regions and attractions;
• Experience working with major travel/lifestyle brands;
• Basic HTML skills
Duties Description BASIC FUNCTION: Under the direction of the Vice President of Digital Marketing, create and manage social media and blog content for the I LOVE NY/Empire State Development Digital Team. Assistant with paid social media campaigns and development of web content for iloveny.com and B2B marketing campaign.
WORK PERFORMED:
? Write, edit, and QA blog posts and articles for web
? Work with creative team to source images for blog posts and articles
? Make content updates to ILoveNY.com using a custom CMS
? Work with SEO vendor to incorporate SEO best practices into posts
? Write and edit copy for social media ads on Facebook, Instagram, and LinkedIn
? Source images for social media ads
? Communicate with vendors to ensure seamless scheduling of campaign posts
? Edit copy lines for syndicated content and search ads
? Other work as assigned
Additional Comments - Position is for a 3-month duration
- Position expected to work onsite and/or remote consistent with NYS and ESD guidelines and needs
- Comprehensive benefits package
*We are an Equal Opportunity Employer committed to diversity*
Some positions may require additional credentials or a background check to verify your identity.