Position Information

NY HELPNo

AgencyGeneral Services, Office of

TitlePublic Information Specialist 2 (Digital Content) - [Digital Content & Social Media Strategist] - VID 182679

Occupational CategoryOther Professional Careers

Salary Grade23

Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)

Salary RangeFrom $84156 to $106454 Annually

Employment Type Full-Time

Appointment Type Contingent Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 10%

Schedule

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 8 AM

To 4 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? Yes

Location

County Albany

Street Address Empire State Plaza

City Albany

StateNY

Zip Code12242

Job Specifics

Duties Description The NYS Digital Services team at the Office of General Services (OGS) is seeking a skilled Digital Content & Social Media Strategist to lead and refine digital communication and social media initiatives. The Public Information Specialist 2 (Digital Content) will function as the Digital Content & Social Media Strategist and will be a key collaborator with the Governor’s communications team, state agency leadership, and policymakers to shape and manage impactful digital content.

The NYS Digital Services is a team of strategists, product managers and technologists working with agencies to streamline and improve the digital experience across New York State. We strive to create a community that works together to provide programs and services to New Yorkers in an efficient and user-friendly way.

• Consult with program staff and state agencies on online communications, including web content, social media, strategy, and paid advertising.
• Develop, approve, and manage social media and email campaign content, including scheduling and performance analysis.
• Maintain and update the New York State Social Media Style Guide while advising on best practices.
• Monitor state and federal news to inform digital content and strategy.
• Manage and update website content, ensuring accessibility and compliance.
• Test new digital tools, report issues, and collaborate with IT teams for improvements.
• Oversee the creation of multimedia assets, including graphics, photography, and video.
• Supervise and support content creation staff to ensure consistency and quality.
• Perform other duties as assigned.

Operational Needs
This position may require routine evening and weekend work, as well as some travel on occasion between Albany and NYC.

Minimum Qualifications Seven years of experience* in public relations, social media, and digital communications.

*Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows:
• Associates degree: Two years of required experience
• Bachelor’s degree: Four years of required experience
• Master’s degree: Five years of required experience

Preferred Qualifications
• Simplifying complex government processes for online audiences.
• Managing websites, including content creation and CMS editing.
• Overseeing government communications on social media (Facebook, X, Instagram, YouTube, LinkedIn).
• Running and optimizing digital ad campaigns.
• Developing content strategies for effective digital communication.
• Applying UX and design thinking (user research, wireframing, prototyping).
• Analyzing data with Google Analytics.
• Utilizing Adobe Creative Cloud (InDesign, Photoshop, Acrobat Pro).
• Strategic thinker with a user-focused, continuous improvement mindset to enhance New York State’s digital presence.
• Ideal candidates are digital content strategists first, with strong expertise in social media management, proficiency in online communication tools, and adaptability to new technologies.

Additional Comments The Office of General Services (OGS) is an equal opportunity employer, and we recognize that diversity in our workforce is critical to fulfilling our mission. We encourage applicants from all communities to apply.

For a full version of OGS’s EEO/AA statement and benefits joining Team #OneOGS, please visit http://www.ogs.ny.gov/employment.

NOTE ON TELECOMMUTING: Employees are required to apply and obtain approval through management to telecommute according to the agency’s Telecommuting Program Guidelines.

Some positions may require additional credentials or a background check to verify your identity.

How to Apply

Name Human Resources/KE

Telephone 518-473-5282

Fax 518-486-1631

Email Address HRresumes@ogs.ny.gov

Address

Street NYS Office of General Services, HRM

31st Floor Corning Tower, Empire State Plaza

City Albany

State NY

Zip Code 12242

 

Notes on ApplyingPlease submit a resume and cover letter detailing how you meet the minimum qualifications. Indicate the Position Title & Vacancy ID number of each position you are applying to.