Position Information

NY HELPNo

AgencyLabor, Department of

TitlePublic Information Specialist 2 (Digital Content) - Albany

Occupational CategoryOther Professional Careers

Salary Grade23

Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)

Salary RangeFrom $86681 to $109650 Annually

Employment Type Full-Time

Appointment Type Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 25%

Schedule

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? No

Location

County Albany

Street Address 1220 Washington Avenue

State Office Campus, Building 12

City Albany

StateNY

Zip Code12226

Job Specifics

Duties Description Come join the Department of Labor’s Office of Communications! We are looking for a highly creative individual who thrives in a collaborative environment to take the lead in our social media team. The ideal candidate is highly organized and driven to create engaging, creative content that will raise the profile of the agency. Our dynamic group is ready to welcome our next team member!

As an employee of the Communications Office, under the direction of the Public Information Specialist 3 (Digital Content), the duties will include but are not limited to the following:

• Lead digital media campaign planning, including research, development, and scheduling posts specific to departmental needs.
• Develop and maintain a comprehensive social media content calendar, coordinating with relevant departments to ensure timely and accurate information dissemination.
• Coordinate, review, and edit the posting of information to agency social media accounts (Facebook/Instagram/X/LinkedIn).
• Monitor websites, social media, and digital communications trends to ensure that information is kept current, fresh, informative, and appealing.
• Perform quality assurance checks of work to ensure that all editorial and graphic assets have been uploaded properly to the page and are free of technical issues.
• Use the content management system to create, modify, and edit webpages under the direction of management.
• Work with staff and serve as liaison with Information Technology staff as needed to manage HTML coding for e-mail blasts and custom media projects.
• Provide support executing social media strategies.
• Utilize information from social media listening tools to address public concerns.
• Oversee the work of the Public Information Specialist 1 staff.

Minimum Qualifications Seven years of experience in public relations, social media, and digital communications. Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, respectively;

OR one year of experience as a Public Information Specialist 1 (Digital Content).

Preferred Qualifications:
Prior experience supervising social media staff and leading content generation.

Effective written and oral communication skills with a high degree of responsiveness.

Understanding of SEO principles for social media.

Experience with social media listening tools.

Ability to initiate and maintain relationships across a diverse set of stakeholders.

Bilingual (English & Spanish).

Additional Comments Position specific job duties may include occasional altered work schedule or job assignments which require availability and willingness to work occasional evenings and/or out-stationed assignments.

Candidates with no previous state service will begin at the starting rate of the salary range listed above.

If you are a current NYS employee and have questions regarding salary, please contact the Business Services Center (BSC): 518-457-4272, BSCHR@ogs.ny.gov.

NOTE: Promotions may change appointees’ negotiating unit. Applicants should be aware that changes in negotiating units may affect their salary, insurance and other benefits.

Telecommuting can be discussed during the interview.

Employment at the Department of Labor is contingent upon the maintenance of a valid work authorization and necessary documentation to work legally in the United States.

Please note: Due to operational requirements and funding considerations of various divisions/positions, there could be occasions in the future where unit assignments may change. Should this occur, it will not impact your title, salary or location.

We offer a comprehensive benefits package, including:
•13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
•Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
•Choice of several affordable and competitive health insurance plans
•Dental and vision insurance plans at no additional cost
•Membership in the NYS Employee’s Retirement System
•NYS Deferred Compensation Investment Plan
•Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
•Eligibility to apply for tuition reimbursement for qualifying employees and courses
•Paid Parental Leave

Our mission is to provide outstanding services to our customers - the workers and business that call New York home. We help New Yorkers find careers they will love. We build and support New York’s businesses. We empower and protect New York’s workers. To learn more about our mission and the exciting work of the DOL, please visit: https://dol.ny.gov/about-us

DOL is committed to fostering employee engagement and work-life balance. We offer telecommuting and alternative work schedules to eligible employees. Eligible employees may be approved to telecommute, if operationally feasible, up to 2 days per regular work-week, and not to exceed 4 days per two-week pay period. Telecommuting can be discussed at the time of interview. Our exciting training and development opportunities, including Coursera and our formal Employee Recognition Program allow us to develop, recognize, and celebrate our workforce.

Please note that specific benefits and programs may vary based on negotiating unit, current contract, length of State service, and program area.

Some positions may require additional credentials or a background check to verify your identity.

How to Apply

Name Michelle Lavigne

Telephone 5184571020

Fax EFax: 5184742871@fax.ny.gov

Email Address YourDOLJourneyIsHere@labor.ny.gov

Address

Street 1220 Washington Avenue

State Office Campus, Building 12

City Albany

State NY

Zip Code 12226

 

Notes on ApplyingQualified candidates should copy the below web address into your browser to complete the online application for the Department of Labor.

https://on.ny.gov/apply2dol

Vacancy: 209560
Title: Public Information Specialist 2 (Digital Content)
Location: Albany

Please submit a resume and cover letter demonstrating how you meet the minimum qualifications, including specific experience with dates. It is essential to clearly describe qualifying education and experience when applying; vague or incomplete information may lead to disqualification.

Unofficial transcripts and/or other documents will be required for certain positions as indicated in the minimum qualifications.

All documents must be received by: 3/02/2026

PLEASE NOTE: We are unable to open documents from Google Docs, Google Drive, OneDrive, Apple Pages, and/or “the cloud”. Please submit resume as a Word or PDF attachment. Upload all documents as unlocked and accessible files.

If experiencing difficulties with the above link, please contact:
YourDOLJourneyisHere@labor.ny.gov

Candidates from diverse backgrounds are encouraged to apply. Department of Labor is an Equal Opportunity/Affirmative Action Employer committed to ensuring equal opportunity for persons with disabilities and workplace diversity.

New York State (NYS) is an equal opportunity/affirmative action employer. NYS Law prohibits discrimination because of age, race, creed, color, national origin, sexual orientation, military status, sex, disability, predisposing genetic characteristics, marital status, domestic violence victim status, carrier status, gender identity or prior conviction records, or prior arrests, youthful offender adjudications or sealed records unless based on a bona fide occupational qualification or other exception.

If you are a person with a disability and wish to request that a reasonable accommodation be provided for you to participate in a job interview, please contact: Department of Labor, Attn: Director, Office of Diversity, Equity, Inclusion, and Access (ODEIA), Building 12, Albany, NY 12226 (Phone (518) 457-1984 and/or fax (518) 485-2575.)