Position Information

NY HELPNo

AgencyMotor Vehicles, Department of

TitlePublic Information Specialist 3 (Digital Content)

Occupational CategoryOther Professional Careers

Salary Grade25

Bargaining UnitPS&T - Professional, Scientific, and Technical (PEF)

Salary RangeFrom $81446 to $102661 Annually

Employment Type Full-Time

Appointment Type Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 5%

Schedule

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? No

Location

County Albany

Street Address 6 Empire State Plaza

City Albany

StateNY

Zip Code12228

Job Specifics

Minimum Qualifications Eight years of experience* in public relations, social media, and digital communications.

* Substitution: Associate’s, bachelor’s or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree substitutes for two, four, or five years, respectively.

PREFERRED QUALIFICATIONS: Ability to initiate and maintain relationships across a diverse set of stakeholders; proficiency in social media, web content management platforms, and the Adobe Creative Cloud suite

Duties Description The Public Information Specialist 3 (Digital Content), G-25 will execute the Department of Motor Vehicles digital communications strategy; lead media campaign planning and research; supervise and train lower-level staff. Duties include but are not limited to:
• Collaborate with the Assistant Commissioner for Communications and Marketing to review Creative/Digital Services operations and develop criteria for evaluating performance and goal attainment.

• Oversee the creation/design of informative and appealing graphics, illustrative materials and digital content for social media, agency website, and agency publications, ensuring accuracy and style and branding compliance.

• Establish and monitor plain language standards for all digital communications. Review content to ensure continuity, accuracy, and relevance; as well as adherence to NYS DMV policies, and procedures.

• Participate in the development of website and multi-media projects, providing input on content and messaging, functionality, user experience, interface and design, information architecture, and customer outreach and testing.

• Recommend and implement changes to layout and content for all digital content based on analytics and accessibility and user testing.
• Compile metric reports and presentations for agency executives.

• Work collaboratively with other digital content staff, information technology staff, and internal stakeholders to seamlessly syndicate content.

• Identify new content opportunities.

Some positions may require additional credentials or a background check to verify your identity.

Contact Information

Name Carol Graser

Telephone 518-474-6689

Fax

Email Address Carol.Graser@dmv.ny.gov

Address

Street 6 Empire State Plaza

Swan Street Building

City Albany

State NY

Zip Code 12228

 

Notes on ApplyingInterested candidates should submit a resume and cover letter to the contact person above, detailing their education and work experience for eligibility in meeting the minimum qualifications for the position.