Position Information

NY HELPNo

AgencyEmpire State Development, NYS

TitleSocial Media & Digital Content Manager-Temp (Ref#SJ089)

Occupational CategoryOther Professional Careers

Salary GradeNS

Bargaining UnitNone listed

Salary RangeFrom $62400 to $72000 Annually

Employment Type Full-Time

Appointment Type Temporary

Jurisdictional Class Exempt Class

Travel Percentage 0%

Schedule

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5:30 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? No

Location

County New York

Street Address 633 Third Avenue

City New York

StateNY

Zip Code10017

Job Specifics

Minimum Qualifications EDUCATION & REQUIREMENTS:
Education Level required: Bachelor’s Degree is required; a Bachelor’s Degree in Marketing, Communications, Digital Media or other relevant studies preferred.
Relevant experience required:
• 3+ years professional experience in social media, digital marketing, or digital content roles;
• Ability to excel in a fast-paced environment with simultaneous responsibility for multiple projects;
• Ability to complete assignments and produce high-quality work on short notice;
• Exceptional writing, editing, and research skills; must have a mastery of the English language and grammar;
• Strong understanding of writing for a marketing campaign;
• Good eye for design and quality photography; ability to resize and crop images;
• Expertise in Facebook, Instagram and LinkedIn best practices;
• Understanding of paid social media units and A/B testing strategies;
• Experience optimizing content for the mobile web and social media;
• Strong project management skills with experience supervising and editing work of digital vendors and junior staff;
• Ability to excel in a fast-paced environment with simultaneous responsibility for multiple projects;
• Experience using CMS tools;
• Understanding of SEO best practices for digital content creation;
• Passionate about and keeps up with the latest social media, pop culture, and tech trends



Relevant experience preferred:
• Strong knowledge of New York State vacation regions and attractions;
• Experience working with major travel/lifestyle brands;
• Basic HTML skills

Duties Description BASIC FUNCTION: Under the direction of the Vice President of Digital Marketing, create and manage social media and blog content for the I LOVE NY/Empire State Development Digital Team. Assistant with paid social media campaigns and development of web content for iloveny.com and B2B marketing campaign.

WORK PERFORMED:
? Write, edit, and QA blog posts and articles for web
? Work with creative team to source images for blog posts and articles
? Make content updates to ILoveNY.com using a custom CMS
? Work with SEO vendor to incorporate SEO best practices into posts
? Write and edit copy for social media ads on Facebook, Instagram, and LinkedIn
? Source images for social media ads
? Communicate with vendors to ensure seamless scheduling of campaign posts
? Edit copy lines for syndicated content and search ads
? Other work as assigned

Additional Comments - Position is for a 3-month duration
- Position expected to work onsite and/or remote consistent with NYS and ESD guidelines and needs
- Comprehensive benefits package

*We are an Equal Opportunity Employer committed to diversity*

Some positions may require additional credentials or a background check to verify your identity.

Contact Information

Name Donna Knief

Telephone N/A

Fax N/A

Email Address Resumes@esd.ny.gov

Address

Street 633 Third Avenue

City New York

State NY

Zip Code 10017

 

Notes on ApplyingSend resume to email address provided, indicating job title and Ref# in subject line and salary requirement in email body