Review Vacancy
Date Posted: 09/27/21
Applications Due: 10/27/21
Vacancy ID: 91898
Position Information
NY HELPNo
AgencyEmpire State Development, NYS
TitleManaging Editor, ILoveNY.com
Occupational CategoryOther Professional Careers
Salary GradeNS
Bargaining UnitNone listed
Salary RangeFrom $87000 to $87000 Annually
Employment Type Full-Time
Appointment Type Permanent
Jurisdictional Class Non-competitive Class
Travel Percentage 0%
Schedule
Workweek Mon-Fri
Hours Per Week 37.5
Workday
From 9 AM
To 5:30 PM
Flextime allowed? No
Mandatory overtime? No
Compressed workweek allowed? No
Telecommuting allowed? No
Location
County New York
Street Address 633 Third Avenue
City NY
StateNY
Zip Code10017
Job Specifics
Minimum Qualifications EDUCATION & REQUIREMENTS:
Education Level required: Bachelor’s Degree in English, Journalism, Communications, Marketing or other relevant studies.
Relevant experience required:
? 4+ years of experience creating digital content, preferably working for a well-known travel, lifestyle, parenting or media brand with increasing responsibility over time
? 5+ years of project management experience with a track record of excellence in a fast-paced environment with simultaneous responsibility for multiple projects
? Exceptional editorial skills including writing, editing, researching, and conceptualization for digital platforms (blogs, web publishing, etc.); must have a mastery of the English language and grammar
? Experience writing copy for marketing campaigns and understanding of core marketing concepts (i.e. audience targets, calls-to-action, etc.)
? Experience optimizing content for the mobile web, email and apps
? Demonstrated experience working in a collaborative content creation capacity and ability to partner with other teams to achieve mutual goals
? Ability to respond to quick-turnaround deadlines
? Good eye for design and quality photography
? Strong leadership skills and the ability to motivate junior staff and effectively delegate to direct and indirect reports and vendors
? Proficient with digital KPIs and understanding of how to apply analytics to content creation
? Experience using CMS tools, knowledge of basic HTML coding, and ability to resize photos
? Strong understanding of SEO best practices for digital content creation.
? Proficiency in social media and strong understanding of how to optimize content and pages for social distribution and sharing
Duties Description BASIC FUNCTION: Manage content development and the product roadmap for ILoveNY.com, a fully immersive content destination for all things NYS tourism. This role is responsible for overall day-to-day operations of ILoveNY.com and the I LOVE NY mobile app.
WORK PERFORMED:
•Manage overall editorial agenda in line with digital and tourism division initiatives and goals so as to increase traffic and audience engagement
•Manage the in-house I LOVE NY digital editorial team as well as web and mobile development vendors
•Oversee editorial calendars and manage the creation of high-quality editorial content for web, mobile, and email; perform copy editing and give notes to both in-house and external writers
•Write blog articles, emails, and landing page copy as needed
•Lead SEO efforts and integrate into marketing campaigns/initiatives
•Work closely with the social media team to ensure optimal distribution of editorial content
•Liaise with colleagues across tourism and other marketing verticals to ensure that web content is cohesive with cross-functional initiatives
•Project manage enhancements to the web site and mobile app, ensuring that they meet quality standards and are delivered on time and on budget
•Manage quality assurance testing and overall accuracy of web content
•Interpret and apply web publishing analytics to create break-through content
Position expected to work onsite and/or remote consistent with NYS and ESD guidelines and needs.
Additional Comments Salary up to specified amount
w/ comprehensive benefits package
WE ARE AN EQUAL OPPORTUNITY EMPLOYER COMMITTED TO DIVERSITY
Some positions may require additional credentials or a background check to verify your identity.
Contact Information
Name Donna Knief
Telephone N/A
Fax N/A
Email Address resumes@esd.ny.gov
Address
Street 633 Third Avenue
City NY
State NY
Zip Code 10017
Notes on ApplyingSend resume to resumes@esd.ny.gov, indicating job title in subject line and salary requirement in email body.
FAQs • Workers with Disabilities (55b/c) • Civil Service Exams
State Agencies: Department of Civil Service • Office of the State Comptroller
OER Link: Employee Unions and Bargaining Units
Exam announcements • General Information about NYS Government
© 2024 NYS Department of Civil Service
StateJobsNY ℠ 2024 NYS Department of Civil Service
Accuracy • Privacy • Accessibility • Contact