Review Vacancy
AgencyEmpire State Development, NYS
TitleDigital Content Coordinator_NYC
Occupational CategoryOther Professional Careers
Salary RangeFrom $45000 to $51000 Annually
Minimum Qualifications Education Level required: Bachelor’s Degree in marketing, digital communications, web production or similar field.
Relevant experience required: Work and/or internship experience in editorial or digital production for a website and/or app, preferably for a major brand
• Experience working in a digital content management system (CMS)
• Strong writing and editing skills with excellent command of English language grammar and spelling.
• Strong eye for visual content
• Basic photo editing skills: ability to crop, resize, adjust lighting/contrast
• Self-starter who can multitask and prioritize well in a fast-paced environment
• Strong organizational and communication skills
• Proficiency in social media
• Passionate about travel
• Able to travel to all regions of New York State on short notice
Relevant experience preferred: Strong knowledge of New York State vacation regions and attractions.
Duties Description BASIC FUNCTION:
Support the daily operations of the digital team as a highly organized self-starter with excellent writing skills, a great eye for visual content and great research skills to help with content creation across digital platforms.
WORK PERFORMED:
• Contribute ideas to monthly themes meetings for blog posts relating to travel in New York State
• Conceptualize, research, and write blog posts
• Perform fact checking on outlines and drafts of pages
• Build blog posts and landing pages, and perform content updates using a custom CMS
• Update blog posts targeted for promotion
• Implement metadata for SEO
• Select and implement Open Graph images for social media
• Write and apply alt text to images
• Write and deploy email sends
• Assist with photo selection and resizing across I LOVE NY digital properties using in-house photo libraries, UGC tools, and through outreach to local attractions and partners
• Organize the digital asset library and partner with editors and creative staff to apply consistent tagging
• Assist with digital rights tracking and documentation
• Assist with QA and implement corrections to broken links
• Identify and research competitors as well as industry trends and technologies.
• Assist department VP and senior team members with administrative tasks (i.e. setting up meetings, maintaining PTO calendars, booking conference rooms, etc.)
• Other duties as needed
Some positions may require additional credentials or a background check to verify your identity.