Review Vacancy
AgencySUNY System Administration
TitleDigital Media and Communications Coordinator
Occupational CategoryOther Professional Careers
Bargaining UnitPSNU - Professional Services Negotiating Unit (UUP)
Salary RangeFrom $54000 to $62000 Annually
Duties Description The Digital Media and Communications Coordinator will be responsible for amplifying the Rockefeller Institute of Government's research and policy initiatives across all digital platforms. This role requires a creative storyteller who can translate technical policy briefs and data into compelling social content, newsletters, and multimedia assets. The ideal candidate is a proactive individual who understands how to translate research, maintain brand consistency, and evaluate the impact of digital campaigns.
Key Responsibilities:
Digital Content Creation & Strategy:
- Social Media Management: Develop and execute platform-specific strategies (LinkedIn, X/Twitter, Bluesky, etc.) to promote reports, events, and expert commentary.
- Multimedia Production: Design high-quality graphics, short-form videos, and data visualizations using tools like Canva or Adobe Creative Suite. Support podcast production through audio editing, sound enhancement, and music and effects integration.
- Newsletter Oversight: Draft, build, and distribute regular newsletters; manage subscriber segmentation and growth strategies.
- Website Management: Keep the organization's website current by posting new research, blog posts, and staff updates via Wordpress.
Media Relations & Outreach:
- Media Monitoring: Track mentions of the organization and its experts in the news; maintain and update media contact databases.
- Pitching Support: Assist the Director of Communications in drafting press releases, media advisories, and pitching stories to journalists and policy-focused outlets.
- Event Promotion: Coordinate digital promotion for webinars, policy forums, and press conferences to maximize attendance and engagement.
Analytics & Reporting:
- Impact Tracking: Monitor and analyze traffic and engagement across web and social platforms using web and email marketing analytics tools.
- Reporting: Prepare monthly reports that translate data into actionable insights for leadership, demonstrating how digital efforts support the organization's policy goals.
Minimum Qualifications Required Qualifications and Skills:
- Education: Bachelor's degree in Communications, Journalism, Public Policy, Marketing, or a related field.
- Experience: Two (2) - three (3) years of experience in digital communications, preferably within a think tank, non-profit, or public sector environment.
- Writing Excellence: Ability to write "crisp" copy balancing professional policy nuance with the brevity required for digital platforms.
- Technical Proficiency: Strong familiarity with social media management tools (e.g., Sprout Social, Hootsuite).
- Experience with email marketing platforms (e.g., Constant Contact, Mailchimp).
- Basic knowledge of SEO and digital advertising.
- Experience with Wordpress or other similar Content Management Systems.
Soft Skills: High attention to detail, ability to work under tight deadlines, and a passion for public policy and social impact.
Preferred Tools:
- Design: Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere, Audition), Canva, Tableau, Datawrapper.
- Word Processing and Data Management: Microsoft Office Suite (Word, Excel, Outlook)
- CMS: WordPress.
- Analytics: Google Analytics.
Additional Comments Additional Information:
-Salary is dependent on a variety of factors, including but not limited to, experience, education, training, and certifications. The range for this position is $54,000 - $62,000.
- The state title for this position is Staff Assistant (SL-2) and is part of the United University Professions Union.
- Excellent Benefit Package which includes: NYS health insurance, free dental and vision coverage, competitive retirement options, tuition assistance, parental leave at full pay, and generous vacation, sick, and holiday time. Generous amount of time off: 13 days of paid holidays per year; 15 days of vacation, and 15 days of sick time accrued for the first year of employment. Then increases thereafter. Please see our UUP benefits summary for additional information: https://www.suny.edu/benefits/benefit-summaries/benefits-at-a-glance---uup-full-time/
Applicants must be currently authorized to work in the United States on a full-time basis. Visa sponsorship is not available for this position.
SUNY System Administration Benefits:
SUNY System Administration provides an outstanding and comprehensive benefits package to support you and your family through the many life changes you may experience while you work for SUNY. Our nationally recognized benefits include:
- Retirement: The choice between a fully funded pension plan and a self-driven defined contribution plan, along with two supplemental plans to increase your ability to save for retirement.
- Health Insurance: Several health insurance options at an affordable cost that provide full coverage without mandatory deductibles.
- Time Off: Paid time off with separate vacation and sick leave accruals up to 21 days a year for each category.
- Additional paid leave policy options for childbirth, adoption, elder care, and other family care situations.
- Flexible Working Arrangements: Flexible working arrangements, including hybrid schedules, are available depending on position.
Explore our full benefits offerings here: www.suny.edu/benefits
Some positions may require additional credentials or a background check to verify your identity.