Review Vacancy
AgencyEmpire State Development, NYS
TitleVice President, Marketing (Ref# SJ039)
Occupational CategoryOther Professional Careers
Salary RangeFrom $110000 to $110000 Annually
Minimum Qualifications EDUCATION & REQUIREMENTS:
Education Level and Work Experience required: Bachelor’s Degree in marketing, communications, or related discipline with 8+ years professional experience in integrated marketing, content marketing, advertising, digital/social marketing; Experience in developing effective integrated campaigns. Excellent writing and communication skills. Expertise in managing creative development. Experience with content management systems, marketing automation systems, and CRM. Experience and strong understanding of research methodologies, analytic tools, and marketing optimization. Demonstrated experience with managing and motivating teams and with managing outside agencies.
Duties Description BASIC FUNCTION: Under the general direction of the SVP, Marketing manages and implements integrated marketing initiatives that drive economic development for New York State including tourism and B2B marketing, with a strong focus on content marketing.
WORK PERFORMED:
• Assist in developing, implementing and optimizing the overall marketing plans for tourism and business attraction/retention.
• Develop and implement content strategy to engage audiences across multiple channels in a compelling and unified way.
• Evaluate and improve engagement, lead generation, and conversion efforts to deliver a more effective acquisition strategy.
• Responsible for continual performance metrics reporting and analysis for key initiatives.
• Direct and collaborate with editorial and design teams.
• Spearhead the development of CRM strategy and integration.
• Manage a team of marketing professionals, providing leadership that fosters creativity.
• Collaborate with key stakeholders and agency partners.
• Implement best practice methodologies and cross-departmental collaboration.
Additional Comments -Salary commencing at specified amount
-Comprehensive benefits package
*We are an Equal Opportunity Employer committed to diversity*
Some positions may require additional credentials or a background check to verify your identity.