Please note: State agencies that contact job applicants do not usually request personal or financial information via text message or over the phone in connection with your response to a job posting. If you are contacted for such information by these methods, or any other method, please verify the identity of the individual before transmitting such information to that person.
Note: For questions about the job posting, please contact the agency that posted this position by using the contact information provided on the "Contact" tab for the position.

Review Vacancy

Date Posted 09/01/21

Applications Due10/01/21

Vacancy ID90716

AgencyEmpire State Development, NYS

TitleBrand Strategy Manager

Occupational CategoryOther Professional Careers

Salary GradeNS

Bargaining UnitNone listed

Salary RangeFrom $75000 to $75000 Annually

Employment Type Full-Time

Appointment Type Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 0%

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5:30 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? No

County Erie

Street Address 95 Perry Street

City Buffalo

StateNY

Zip Code14203

Minimum Qualifications EDUCATION & REQUIREMENTS:
• Education Level Required: Bachelor’s Degree in Marketing, Business Administration, Hospitality, or related degree.

• Equivalent Experience:
8+ years of professional experience in a brand strategy capacity with management level experience.
Proven track record of launching and driving campaigns that have built momentum for a brand’s awareness and customer acquisition.

• Knowledge Desired:
Ability to multi-task in a fast-paced environment with public interaction.
Exceptional leadership/people skills, as well as strong planning and decision-making skills.
Dynamic self-starter with entrepreneurial spirit who can think strategically, with imagination, and possesses a good sense of humor with the ability to challenge and inspire.
Detail oriented with strong organizational, project management, and communication skills.
Passion for delivering meaningful social impact while simultaneously generating business results.

Duties Description BASIC FUNCTION:
Responsible for leading ECHDC’s brand strategy and experiential placemaking for the Buffalo Waterfront, Canalside and Outer Harbor brands. Internally: Develop the brand’s mission and execution strategy, Manage brand standards and usage guidelines, and work with the team across disciplines. Externally: Manage contracts to ensure the successful growth of the brands, Advocate for local and national collaboration opportunities, and work with community partners to build the brands within the framework of the Empire State Development (Regional) and Visit Buffalo Niagara (WNY) tourism strategy.

WORK PERFORMED:
•Develop brand strategy and manage execution via partners and vendors at ECHDC waterfront properties
•Create a framework for partnerships, sponsorships and collaborations with local and national brands
•Develop and implement Canalside’s “Erie Canal 2025” celebration (Erie Canal Bicentennial)
•Manage Buffalo Waterfront Events & Concessions, Website, Branding and other Experiential Placemaking contracts
•Develop and grow partnerships with Explore-n-More Children’s Museum, Buffalo Heritage Carousel, Buffalo Naval & Military Park and Longshed tenants
•Work with internal staff to ensure brand standards are included in design, operations and maintenance projects
•Manage community outreach and ECHDC Advisory Groups
•Liaison with I Love NY, Visit Buffalo Niagara, Canal Corporation and other entities to maximize brand exposure
•Assist with press releases and corporation events related to the Subsidiary
•Special projects as assigned

Position expected to work onsite and/or remote consistent with NYS and ESD guidelines and needs.

Additional Comments salary upto specified amount

comprehensive benefits package

WE ARE AN EQUAL OPPORTUNITY EMPLOYER COMMITTED TO DIVERSITY

Some positions may require additional credentials or a background check to verify your identity.

Name Donna Knief

Telephone N/A

Fax N/A

Email Address resumes@esd.ny.gov

Address

Street 633 Third Avenue

City New York

State NY

Zip Code 10017

 

Notes on ApplyingSend resume to resumes@esd.ny.gov, indicating job title in subject line and salary requirement in email body

Printable Version