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Review Vacancy

Date Posted 09/09/21

Applications Due10/09/21

Vacancy ID91009

AgencyEmpire State Development, NYS

TitleSocial Media & Digital Content Manager-Temp (Ref#SJ089)

Occupational CategoryOther Professional Careers

Salary GradeNS

Bargaining UnitNone listed

Salary RangeFrom $62400 to $72000 Annually

Employment Type Full-Time

Appointment Type Temporary

Jurisdictional Class Exempt Class

Travel Percentage 0%

Workweek Mon-Fri

Hours Per Week 37.5


From 9 AM

To 5:30 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? No

County New York

Street Address 633 Third Avenue

City New York


Zip Code10017

Minimum Qualifications EDUCATION & REQUIREMENTS:
Education Level required: Bachelor’s Degree is required; a Bachelor’s Degree in Marketing, Communications, Digital Media or other relevant studies preferred.
Relevant experience required:
• 3+ years professional experience in social media, digital marketing, or digital content roles;
• Ability to excel in a fast-paced environment with simultaneous responsibility for multiple projects;
• Ability to complete assignments and produce high-quality work on short notice;
• Exceptional writing, editing, and research skills; must have a mastery of the English language and grammar;
• Strong understanding of writing for a marketing campaign;
• Good eye for design and quality photography; ability to resize and crop images;
• Expertise in Facebook, Instagram and LinkedIn best practices;
• Understanding of paid social media units and A/B testing strategies;
• Experience optimizing content for the mobile web and social media;
• Strong project management skills with experience supervising and editing work of digital vendors and junior staff;
• Ability to excel in a fast-paced environment with simultaneous responsibility for multiple projects;
• Experience using CMS tools;
• Understanding of SEO best practices for digital content creation;
• Passionate about and keeps up with the latest social media, pop culture, and tech trends

Relevant experience preferred:
• Strong knowledge of New York State vacation regions and attractions;
• Experience working with major travel/lifestyle brands;
• Basic HTML skills

Duties Description BASIC FUNCTION: Under the direction of the Vice President of Digital Marketing, create and manage social media and blog content for the I LOVE NY/Empire State Development Digital Team. Assistant with paid social media campaigns and development of web content for and B2B marketing campaign.

? Write, edit, and QA blog posts and articles for web
? Work with creative team to source images for blog posts and articles
? Make content updates to using a custom CMS
? Work with SEO vendor to incorporate SEO best practices into posts
? Write and edit copy for social media ads on Facebook, Instagram, and LinkedIn
? Source images for social media ads
? Communicate with vendors to ensure seamless scheduling of campaign posts
? Edit copy lines for syndicated content and search ads
? Other work as assigned

Additional Comments - Position is for a 3-month duration
- Position expected to work onsite and/or remote consistent with NYS and ESD guidelines and needs
- Comprehensive benefits package

*We are an Equal Opportunity Employer committed to diversity*

Some positions may require additional credentials or a background check to verify your identity.

Name Donna Knief

Telephone N/A

Fax N/A

Email Address


Street 633 Third Avenue

City New York

State NY

Zip Code 10017


Notes on ApplyingSend resume to email address provided, indicating job title and Ref# in subject line and salary requirement in email body

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