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Review Vacancy

Date Posted 09/27/21

Applications Due10/27/21

Vacancy ID91898

AgencyEmpire State Development, NYS

TitleManaging Editor, ILoveNY.com

Occupational CategoryOther Professional Careers

Salary GradeNS

Bargaining UnitNone listed

Salary RangeFrom $87000 to $87000 Annually

Employment Type Full-Time

Appointment Type Permanent

Jurisdictional Class Non-competitive Class

Travel Percentage 0%

Workweek Mon-Fri

Hours Per Week 37.5

Workday

From 9 AM

To 5:30 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? No

Telecommuting allowed? No

County New York

Street Address 633 Third Avenue

City NY

StateNY

Zip Code10017

Minimum Qualifications EDUCATION & REQUIREMENTS:
Education Level required: Bachelor’s Degree in English, Journalism, Communications, Marketing or other relevant studies.
Relevant experience required:
? 4+ years of experience creating digital content, preferably working for a well-known travel, lifestyle, parenting or media brand with increasing responsibility over time
? 5+ years of project management experience with a track record of excellence in a fast-paced environment with simultaneous responsibility for multiple projects
? Exceptional editorial skills including writing, editing, researching, and conceptualization for digital platforms (blogs, web publishing, etc.); must have a mastery of the English language and grammar
? Experience writing copy for marketing campaigns and understanding of core marketing concepts (i.e. audience targets, calls-to-action, etc.)
? Experience optimizing content for the mobile web, email and apps
? Demonstrated experience working in a collaborative content creation capacity and ability to partner with other teams to achieve mutual goals
? Ability to respond to quick-turnaround deadlines
? Good eye for design and quality photography
? Strong leadership skills and the ability to motivate junior staff and effectively delegate to direct and indirect reports and vendors
? Proficient with digital KPIs and understanding of how to apply analytics to content creation
? Experience using CMS tools, knowledge of basic HTML coding, and ability to resize photos
? Strong understanding of SEO best practices for digital content creation.
? Proficiency in social media and strong understanding of how to optimize content and pages for social distribution and sharing

Duties Description BASIC FUNCTION: Manage content development and the product roadmap for ILoveNY.com, a fully immersive content destination for all things NYS tourism. This role is responsible for overall day-to-day operations of ILoveNY.com and the I LOVE NY mobile app.

WORK PERFORMED:
•Manage overall editorial agenda in line with digital and tourism division initiatives and goals so as to increase traffic and audience engagement
•Manage the in-house I LOVE NY digital editorial team as well as web and mobile development vendors
•Oversee editorial calendars and manage the creation of high-quality editorial content for web, mobile, and email; perform copy editing and give notes to both in-house and external writers
•Write blog articles, emails, and landing page copy as needed
•Lead SEO efforts and integrate into marketing campaigns/initiatives
•Work closely with the social media team to ensure optimal distribution of editorial content
•Liaise with colleagues across tourism and other marketing verticals to ensure that web content is cohesive with cross-functional initiatives
•Project manage enhancements to the web site and mobile app, ensuring that they meet quality standards and are delivered on time and on budget
•Manage quality assurance testing and overall accuracy of web content
•Interpret and apply web publishing analytics to create break-through content

Position expected to work onsite and/or remote consistent with NYS and ESD guidelines and needs.

Additional Comments Salary up to specified amount
w/ comprehensive benefits package

WE ARE AN EQUAL OPPORTUNITY EMPLOYER COMMITTED TO DIVERSITY

Some positions may require additional credentials or a background check to verify your identity.

Name Donna Knief

Telephone N/A

Fax N/A

Email Address resumes@esd.ny.gov

Address

Street 633 Third Avenue

City NY

State NY

Zip Code 10017

 

Notes on ApplyingSend resume to resumes@esd.ny.gov, indicating job title in subject line and salary requirement in email body.

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