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Review Vacancy

Date Posted 10/20/21

Applications Due10/30/21

Vacancy ID93110

AgencyInformation Technology Services, Office of

TitleDigital Information Officer, Ref 18420R

Occupational CategoryAdministrative or General Management

Salary GradeNS

Bargaining UnitM/C - Management / Confidential (Unrepresented)

Salary RangeFrom $82383 to $104135 Annually

Employment Type Full-Time

Appointment Type Permanent

Jurisdictional Class Exempt Class

Travel Percentage 0%

Workweek Mon-Fri

Hours Per Week 37.5


From 9 AM

To 5 PM

Flextime allowed? No

Mandatory overtime? No

Compressed workweek allowed? Yes

Telecommuting allowed? Yes

County Albany

Street Address Empire State Plaza

Swan Street, Core 4

City Albany


Zip Code12220

Minimum Qualifications Bachelor’s degree in a related field, such as Communications, English, Public Relations, Social Media, Digital Communications, Graphic Design or similar; and four (4) years of experience in digital communications, public relations, and social media.
Substitution: an additional four (4) years of experience in digital communications, public relations, and social media, above the minimum qualifications, may substitute for the Bachelor’s degree.

Preferred Qualifications

Strong understanding of best digital practices; experience with web writing; experience with the Drupal content management system and HTML; website management experience; graphic design and user experience understanding; and knowledge of applying a customer service approach to web, social media and online interfaces.

Duties Description The Digital Information Officer will be tasked with establishing and executing social media strategies and website redesign, development and maintenance. The incumbent will report to the ITS Public Information Officer and work closely with ITS Communications staff. Duties include but are not limited to:

Social Media Development/Management: Work closely with agency program areas to identify, create, and post content for digital channels and social media, including written (Twitter, Facebook, LinkedIn), video (YouTube), photographic (Flickr, etc.) and multimedia sites.

o Set and meet goals for agency website and social media channels and develop analytic reports for senior staff, including increasing Twitter and Facebook audiences, effectiveness of social media reach/views and strategies for comprehensive social media campaigns.

o Manage and grow agency social media channels on a day-to-day basis to build branding via increased engagement and responsiveness to relevant posts on Twitter, Facebook, Instagram, etc.

o Act as an advocate for best digital practices, including effective, responsible, responsive and efficient use of social media, overall content management of social media outlets for consistency and monitoring of public agency interactions with external social media users.

Website Redesign/Development/Maintenance: Assist in redesign of agency website working with the NY.Gov Digital team to develop new content strategy.

o Liaison with agency executive staff for all digital communications needs, including facilitating new/existing website and applications projects.

o Define specifications for all website content and functionality, including wireframing, messaging, writing, user experience, and branding compliance.

o Establish and maintains strong working rapport with various ITS programs, including the state’s Digital team, WebNY, and agency-level web and applications teams.

o Provide support to NYS Executive digital channels on a rotating basis, including some evening and weekends as needed.

Other: Develop and execute digital campaigns, including social media development and postings, multimedia hosted on digital platforms, create and issue advertisements on multiple platforms for ITS initiatives or programs.

o Perform supervisory responsibilities as needed.

Additional Comments The salary of this position is commensurate with experience and education. A background check and fingerprinting will be required.

Some positions may require additional credentials or a background check to verify your identity.

Name Louise C. Nails

Telephone 518-473-5282

Fax 518-402-4924

Email Address


Street Office of General Services, Human Resources Management

Corning Tower, 26th Floor

City Albany

State NY

Zip Code 12242


Notes on ApplyingTo apply, please send a cover letter and resume to the attention of Louise C. Nails and indicate that you are applying for Digital Information Officer, Ref 18420R. In your cover letter, please clearly indicate how you meet the minimum qualifications as stated above and describe relevant experience for this position.

Please send your response to, or mail to:

Louise C. Nails
Office of General Services, Human Resources Management
Corning Tower, 26th Floor
Albany, NY 12242

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